This model deals primarily with non-programmed decisions. You will recall that non-programmed decisions are decisions that are novel or unstructured, like seeking one's first job. Programmed decisions, in contrast, are more routine or repetitious in nature, like the procedures for admitting students to a secondary school.
The implicit favorite model developed by Spielberg (1967) emerged well he observed the job choice process of graduating business 'students and noted that, in cases. the students identified implicit favorites very early in the recruiting and choice process. However. they continued their such t'or additional alternatives and quickly selected the best alternative candidate, known as the confirmation candidate. Next, the students to develop decision rules and demonstrated unequivocally that the implicit favorite superior to the alternative confirmation candidate. This stimuli perceptual distortion of information about the two alternatives and through weighing systems designed to highlight the positive features of the implicit favorite. Finally, after a decision rule was derived that clearly favored the implicit favorite, the decision was announced. Ironically, Spielberg noted that the implicit favorite was typically superior lo the conformation candidate on only one or two dimensions. Even so, the decision makers generally characteristic their decision rules as being multi-dimensional in nature.
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| An Implicit Favourite Model of Decision Making |
The process is shown in Figure. As noted, the entire process is designed lo justify to the individual. through the guise of scientific vigor, a non-programmed decision that has already been niade in intuitive fashion. By doing so the individual becomes convinced that lie or she is acting in a rational fashion and making a logical, reasoned decision-on important topic.
Characteristics of Decision Making
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